| 2012 MAY EQUIPMENT NEWS RELEASE By Pete Pappas (TheGreekGrind) On twitter @TheGreekGrind Callaway Announces upro mx+ Golf GPS Device |
 Device Features Actual Aerial Imagery for the Most Realistic View of the Hole upro mx+ is Golf-Ready with 25,000 Pre-loaded Courses and No Annual Fees "The upro mx+ device is the result of extensive listening to what golfers want out of a distance measuring device out on the course," said Dr. A compact, three-ounce device boasting a full-color, 2.2" LCD touch screen, the upro mx+'s updated software also features Anypoint® Technology, which helps golfers strategically plan their upcoming shots. The Anypoint Technology feature shows yardage to any location selected on the hole, and the yardage left from that location to the green. Additionally, a Digital Scorecard allows golfers to track their scores and basic golf stats on the device, including fairways hit, greens in regulation and putts during each round. In addition to the device's introduction, Callaway has also enhanced features on its uxplore™ web site, www.callawaygolf.com/uxplore. UPRO users tracking performance on the device's digital scorecard will be able to automatically upload their scores and stats to the uxplore web site to view their historical performance and compare to other golfers in the community. Golfers will also continue to have access to all 25,000 courses in Callaway's online database to help get ready to play at a new course. These web-based features are available to upro mx+ GPS owners and those who register for free on the site and want to input their scores manually. The Callaway upro mx+ device is ready to use right out of the box, preloaded with 25,000 courses with BasicMode™ (yardage and hazard data) and GoMode™ (yardage data plus renderings of the greens and hazards). ProMode courses, which include hi-resolution aerial photography and video flyovers, can be downloaded from the Callaway uxplore site for no additional fee or subscriptions. For more information on the Callaway upro mx+, please visit www.callawaygolf.com/upromx+ High-resolution product images and videos are available for download on the Callaway Golf Press Center: www.callawaygolf.com/presscenter. About Through an unwavering commitment to innovation, ProMode  Features actual aerial photography (not renderings) of the entire hole with precise yardage to hazards and key points selected, providing you with a realistic view of each hole. In this mode you can pan the entire hole with the swipe of a finger and zoom in and out to see more or less detail. ProMode includes two features, aerial video flyover and AnyPoint technology which provide you with detailed insight that allows you to plan each shot. Aerial Video Flyover allows you to preview each hole layout and hidden hazards from a unique bird’s eye perspective using actual aerial imagery. AnyPoint Technology helps you plan your next shot, showing yardage to any target you select and the yardage left from your target to the green. GoMode  Preloaded on the device, GoMode features renderings of the green and nearby hazards. Renderings of the green and its surrounding area are shown in vivid detail with precise distances to the front, middle, and back of the green along with nearby hazards. You can also utilize our AnyPoint technology to measure the precise distance to any location you select on the green. BasicMode  Preloaded on the device, BasicMode provides the yardage to the green or hazards on each hole. View precise yardage information in large font to the front, middle and back of the green. The yardage information to each hazard is shown in order of which hazards are closest to you. Digital Scorecard  Keep track of your score and basic stats like fairways, greens and putts during each round.
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Friday, May 18, 2012
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